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The 129th China Import and Export Fair (Canton Fair) and also its 3rd online virtual session concluded today. Thanks to the cutting-edge digital platform, exhibitors and buyers were able to ‘meet’ at a distance through millions of smart devices from all over the world. The Covid-19 pandemic has set lots of barriers to the entire human community. Still, thanks to modern technology, we can still remain closely bonded together.
Traditional relations between manufacturers, wholesalers, and customers have been changing for quite a while. Wholesalers used to be the ultimate link in the chain, the key connection between manufacturers and customers. The cases when producers have been selling goods directly to clients were an exception rather than a rule. Instead, wholesalers served as brokers who purchased products in bulk to resell, which led to final customers buying them at higher rates.
Is it time for such a situation to change?