Private labeling

STPP Group is capable of making the best from your original ideas, turning the concepts into real cleaning & care products with excellent performances—at a competitive cost.

Private Label Laundry Detergent​

What is Private Label?​

A private label product is a branded finished product developed exclusively for one retailer. A white label product is a generic formula or item sold to multiple retailers to complete and use under their own brand name. In terms of services, distinctions in white label vs. private label comparison are subtle but significant.

While both imply developing a product for a third party, private labeling offers a more rounded and comprehensive service, including design and branding.​


What is ODM?

ODM or Original Design Manufacturer describes a company that creates a product from the initial idea, per specification. The final product is eventually rebranded by another company for sale. ODM private labeling allows companies that own or license the trademark to produce goods without having to engage in the manufacturing process. This model is particularly convenient in international trade, allowing advantages such as low labor-inputs, transport links, or proximity to markets.​

ODM China

ODM Private Labeling Services by STPP Group: Tailor-Made Formulas & Packing

Our decades-long expertise, with deep insights into the detergent manufacturing industry, provided us with a highly comprehensive understanding of the markets worldwide in aspects of design and quality. Today, we are sharing our experience with others, offering a full range of private labeling services with clients who wish not only to succeed in trading but to establish a brand capable of remaining relevant for years to come.

Renowned for maintaining high standards of manufacturing, packaging, and design quality with full respect of the principles of Intellectual Property Rights (IPR), our specialized departments Dongguan Weland Industrial Co., Ltd. & Kaifeng Weland Industrial Co., Ltd. earned their places among the leaders in private labeling of Homecare & Cleaning Products.

Supported by a dedicated and experienced R&D team, ‘Weland Industrials’ feature the full capability to create new or/and improve existing products, entirely tailored to suit your specific target markets. Among the various benefits, our prospective clients have the STPP Group’s strong and rounded supply chain at their disposal to make the process as efficient as possible, both in financial and time-management terms.

Product range

Our Process


Target market research

Before defining the formula, we conduct comprehensive market research to align the products with the market demand in a specific area. The research includes all relevant details, such as water characteristics, chemical levels, active matter content, local preferences, cultural aspects, etc. Our agents also take care of private labeling rights, ensuring that every feature of the final product will comply with strict local and international regulations.


Formula development​

Based on the study results, we create the most suitable formulations, ensuring the specific quality that the customers will easily recognize.


Fragrance selection

We take steps to secure that the final product will meet the local preferences towards the fragrances. According to conducted research, we tailor the fragrant composition, its levels of strength, and other details. 


Stability studies

Conducting a series of tests is necessary in order to determine the effects of the environment on the formula, and their impending impact on the final product’s quality. By performing the tests, we ensure the best viability of the formulation. 


Packaging development

In private labeling, packaging compatibility studies are targeted to find the ideal type and style of the package in regards to quality, storage capabilities, and design. According to the results, we define the ensemble that is fully agreeable with the preferences of a specific area and/or customer type.


035 - Creative ThinkingCreated with Sketch.

Creative design

Our experts develop the package design and branding creatively and plagiarism-free. After initial research, and according to the results, we create a new brand aligned with strict local and international regulations. The label content development team secures that all details printed on the package will precisely display the content, purpose, and functional use of the product.


Mockup samples

The private labeling service imperative is the 100% satisfaction of a client and brand owner. To make it guaranteed, we provide the mockup of the package to collect feedback and, if necessary, apply changes as per request.

Ask an Expert

Did we forget something? Do you have a specific issue that needs a solution? Consider it done! Our professionals are at your service 24/7, ready to answer every question in a clear and concise manner.

No, excessive knowledge regarding formulas and packaging is not necessary. A desire to succeed in home care & cleaning business is essential, accompanied by some investing budget. Our expert team will guide you through the whole process including market research, market positioning, trademark registration (if you don’t possess one), formula development, packaging development, manufacturing, and delivery. We will take over marketing and brand building to secure your success. You will learn in the process. 

Yes, after development, you will own full rights to the formula and packaging design of your product. A privacy agreement will be signed by two parties, providing that without your written permission, your formula and packaging design cannot be used by the STPP Group for manufacturing any related products. For more details, consult our experts and solve all dilemmas in advance.

When the formula and packaging design are done, if you decide to continue working with STPP Group on manufacturing and supply, you don’t need to pay for the formula and packaging design. In case you decide to turn to other manufacturers for manufacturing and supply, STPP Group charges you for the transferring of full formula information and design artworks. 

Have more questions?

Contact our product manager now, to get fast and in-depth answers.

STPP - Angie Liu

Angie Liu

Service Specialist

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