Traditional relations between manufacturers, wholesalers, and customers have been changing for quite a while. Wholesalers used to be the ultimate link in the chain, the key connection between manufacturers and customers. The cases when producers have been selling goods directly to clients were an exception rather than a rule. Instead, wholesalers served as brokers who purchased products in bulk to resell, which led to final customers buying them at higher rates.
Is it time for such a situation to change?